Everyday once our child is born we plan for so many things which will keep them happy. Give them everything best for their development, choose only nicest of the clothes based on our affordability and think of all those superior options which may give them a great future. Choosing schools is one of the important ones of all. Parents list an array of options which would be decided based on the factors like fee structure, proximity, the curriculum they offer and the secured atmosphere which goes hand in hand with great facilities for the overall development of the child. A school is a second home for a child who spends a big chunk of quality time at the premises by learning new things every minute. It is a place filled with so many things to learn and grasp that the child shapes him/herself to be a part of the organisation and mould as a torch-bearer of the school’s success and quality.
The best school is recognised by varied characteristics which distinguish them from the other significant contemporaries. Be it old or new, a school builds its reputation by nurturing the stature of their academic excellence through providing necessary resources like the best of teachers and the finest of the facilities, which aide the educational provess of all the students, without being biased on any socio-cultural grounds. Thus factors that represent a good school are not very difficult to understand. But the concept on how to increase the student’s appearance percentage in each school differs due to many given reasons. Each year, the school charts out plans and strategies to increase their number of students’ admission which in turn brings them funds to provide the vital running force – the resource of the facilities assured. But how far are the effective methods to increase the students feasible? Let us discuss on all those points which may bring in clarity on the same point:
Make your School Visible:
It is only when people start talking about a place, is when you get noticed. Get them talking about your school for some positive things. Organize an event open for public at your school. It can be a literary festival or an environmental friendly activity like “Plant a tree in your locality”. Jam up with some like-minded people on some wacky innovative dates like these. Arrange a play, a karaoke weekend or even a tech talk which could be interactive. Let them indulge in these eye-catchy arrangements and engage themselves with other parents with whom they can share and discuss the ideas to make the school a better place for learning. These ground-breaking sessions can actually create a spark when the parents would seriously try to consider such an institution which is so creative and efficient in bringing up some real great ideas on board. The success of this includes a good planning and execution team which have to be monitored by keeping the parents perspective spectacles on.
Focus on the Fee:
Fee being one of the prime criteria of school admission, it is important for any school management to roll out a fee structure which is a doable figure for the set of target audience they would be focusing on. A long list which has innumerable “Subject to Change” hash tags next to them does not provide justice to your claimed philosophy of a good school. Transparency and legibility are the two essential elements to be followed when it is the parents’ hard earned money which has been involved. Money might not come easy for everyone but it does not mean that those who can afford a huge fee cheque will not be bothered to shell out some extra money as and when the school asks for. Keeping all the expenses in mind, not giving room for any last minutes fee or expenditure, it is always advisable to make a fine document which comprises of a legible, practical and reasonable list of all those things for which the parents will be paying as a school fee in one shot either annually or half-yearly.
Work towards your appearance:
We make sure that our child grows up in a suave, safe environment and this is why we baby proof our house and keep all those things like broken glass and rusty iron rods away from our little buddies to make them room to run and play around. It is indeed the same expectation of any parent who visits the school to make sure that the school in which their child studies will be atleast close to what they expect it from their own house. Neat and tidy indoors and spacious, secure outdoors with well organised campus facilities with the help of the support staff is the bare necessity which will welcome more of the tiny little guests each year. The first appearance makes big difference. Keep the surroundings soothing to eyes; maintain a serene ambiance, which the parents for sure will consider an apt place for quality education.
Media and Advertising – Go the digital way:
A well made website with catchy colors and well crafted, comprehensive content will win several votes to your school. Keep them updated with all those activities of your school. Maintain your official pages in all the major social media platforms by adding some multimedia creatives which are the in-thing now. Reach the best possible audiences through proper PR techniques and Voila! You would soon be the talk of the town.
Stay calm and go easy:
Explaining about your school to each and every parents or taking up enquiry calls can prove time consuming and extremely taxing on your patience levels. Take charge of your mind. Tell yourself “All is well” and ‘this too shall pass’ with the due course of time. Keeping cool is very important. Rude and irresponsible behaviour towards the queries will fetch negative scores. Timely mail responses and humble phone conversations can make never ending positive remarks. Explaining the whole process to get admitted in the school and the benefits they get out of their institution for their children are the points which have to be patiently followed.
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