The success mantra for any school starts from the admission level when there is a good chunk of students enrolling each academic year. What are the reasons that make a school win over this race of school admission? Is it just the history or the legacy of the school? If that is the only case, the new institutions will face a sore. An effective way to win the confidence of the parents which in turn will fetch a better response will result in a successful admission of a pupil into a school. Not just one or two factors like good looking building or a fancy name. The school becomes a ‘School’ due to various aspects which compiling together makes it an institution where the parents would never look back to their choices and the students would not have a ‘looking back’.
Marketing Ad campaigns or a communication strategy, proper reciprocation or a convincing concierge… A school should make sure that it is not just a big institution because of the stiff curriculum or better facilities they provide, it is something more beyond that. Here are some of the important pieces of advice to be followed to have a better rate of admissions each year.
Creating a brand value:
Making sure that the parents are well aware of the quality of the education a school provides. This positive propagation includes a proper face value which represents the school. This boosts the marketing procedure. Be it parents’ testimonials, celeb speak, students’ experience or an employee’s satisfactory comment. Relying on the Google Reviews which are one of the most trending ways to decide upon a school is definitely a strategy to be looked upon. School, whether old or a new one, presenting it in a ‘presentable’ way which, when marketed for the same must look appealing and approachable.
Successful Marketing:
Mere hoardings or handouts don’t fetch desired results. Proper planning which includes reaching out appropriate audiences with a right vehicle to market – makes difference. Updating a Facebook page regularly with a well made ad campaign, making a good video about the school and a typical day of a student at the school or even an eye catching multimedia SEO ad which serves rightly based on the geographical and the user preferential targets, make the school place aptly on the global education map. Traditional methods like print and outdoor ads are still in vogue and prove effective when done precisely and professionally. Hiring a professional to get things done can be more easy and stress-free.
Communication and Sales Strategy:
Handouts, ads or any marketing elements should contain positive aspects of the institution. This does not mean faking something or being unclear about a facility which may or may not be available. For this, list out all those possible preferences of a parent from a school. Put yourself in the parents’ shoes instead of just injecting business strategies and looking out for just the monetary profits and nothing else. Serving the purposes right is the key for any conversions. Chart out a list of positive points about your school on which you can bet on. What makes your school better than the others, what is the driving force which will compel the parents to admit their children here? These crucial details put up in a convincing format will be welcoming. Having lame or random pictures picked up from the internet and portraying them as the facility to expect from school is absolute cheating. This results in a very bad experience of parents as you are claiming something of which you do not deserve.
Planning and Execution:
“Prepare” your school in such a way that it satisfies the entire criterion.
- Best infrastructure: Make sure the campus is equally breath taking or beautiful like how you portray in the prospectus.
- Facilities: Under repair or under maintenance facilities score a negative.
- Curriculum: Organize a specialist meeting to ensure that your school adheres to the education board’s guidelines with a preferred/prescribed methodology of teaching.
- Faculty: Hiring the teachers or the non-teaching staff truly based on their expertise and experience.
- Environment: A school should look like a school. The school ought to be vigilant about hygienic washrooms, clean classrooms and safe and secure campus. The first impression is always the best.
Highlight the above points in the marketing campaigns and the prospects of the school with well illustrated, actual school photographs.
Staff Co-operation and Co-ordination:
Friendly and courteous admission faculty with in-depth knowledge about the whole process of admission is highly recommended for any school. The phrases like “I don’t know”, “I have no idea” and “I’m not sure” can look a bit suspicious about the school’s reputation to have hired someone like this. I addition to this, a rude or an ignorant staff too can contribute to the disaster. An impolite concierge desk executive, noisy clerk or shabby looking admission desk personnel can make a negative impression on the school. Polite and informative employee that walks through the whole process with great ease can prove extremely beneficial as they are considered as the “First Face”of the school even prior to any association with the institution.
Excluding Complications:
Be it online registrations or fee payment, filling up applications or any other formalities…try to exclude unnecessary elements initially to avoid any hassles in the admission process. Including irrelevant details can multiply stress in parents leaving it as a tiresome experience.
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