It’s always been a big task to search for a good school which will satisfy all our requirements. A school which looks good, the staff is helpful and friendly during the admission process and the campus looks pleasing and convincing enough to send our child to the school. Why should we create a mental checklist like this to make sure that it fits in all our requirements? Aren’t all schools the same? Aren’t the same module and instructions are prevalent everywhere? Don’t all schools adhere to the government’s rules and regulations of the Right to Education and Right to Information act? They do…Do they?! This dilemma is what makes us explore the schools with a fixed set of prerequisites where we just expect a score of 10/10 as the concern here is about our child’s future.
What makes a school so great or what makes a school fail miserably with some bad reviews slapped on it? Any good school is a typical example of an impeccable team work coupled with few other factors which aids in the collective success including stunning academic results and unmatched educational conquests. Sounds a bit cliche’? This term of a “Good School” is not as simple as it sounds. There are a zillion elements which go in for years to build a strong institution which delivers just best in the students irrespective of the background and the community they come from. This is just one among the various ingredients which are necessary to setup a respectable educational institution.
Student Enrollment is the procedure which is post registration to any particular educational institution. Enrollment is the step where in after registering their prime association with the school, the students would next be given a chance to decide and apply to the preferred set of courses or class to go on with the admission. For instance: Enrolling to study 9th grade needs choosing the preferred subjects, languages and the boards [if necessary] after finishing the preliminary “Application” process during registration. Enrollment gives an idea as to what the possible strength of the class would be in that particular academic year.
Any school’s status lies not just with the exuberant facilities and a splendid infrastructure. A school is known for its educational quality, discipline in the students and the overall progress of the children who display winning virtues and skills. The school is victorious due to the teamwork by the administration, faculty, well trained students and their encouraging parents. The reputation and the trust is built only after a good amount of ground work is done to place the school in the limelight by showcasing the optimistic attributes and these positive observations can be achieved only through apt channelizing of the resources into something practical and efficient. It is only then, when a parent will strongly consider and recommend the school as a place which provides quality education.
How can this be achieved? What are the factors which compels the parents to get a positive inclination to your school? How to make sure that the student enrollment gets a boost every year? Edustoke brings some secret clues which will help you to win this ‘crystal maze’ of student enrollment.
How Unique is your School
Every school is poles apart and is known for its own exceptional aspects. Some for the syllabus, some for their history and other for the reputation they have built in producing talented kids. Try to list out all those “never-to-find-anywhere else” qualities your school possesses. It can be things like the classy labs, large library or even the vast playground which might be a rare thing in some urban schools. Bring them on! This does not mean bragging about your institution by comparing with the neighboring schools or criticizing the other institutions by elevating yours. All is done, when it’s well done. A proper squad to chart out the points to be highlighted and the facilities to be showcased should be formed who can appropriately suggest effective ideas for the positive promotion of the school. Throwing light on some of the key factors like the prizes won in the inter-school pageants, championship trophies won during the nations sports meet or even putting up the rare to find activities of the school that made all heads turn can add value to the same.
Propagation and Marketing
- Promotions: Check out for the best housing communities in and around your school’s neighbourhood. More the proximity more would be the possibility of choosing the institution. The travel curtailing is one of the points to work on while choosing a school. Go to a residential building, visit a nearby lane. Make necessary homework and get contacts of the people to set up a day filled with activities for kids. Invest some money over getting an atmosphere where children can play and learn. Scientific magic shows or a math based fun games. Wear you thinking hats and arrange something distinctive ‘out-of-the-box’ activities. This will actually grab the interest of the parents in whom you will sow the seed of interest. They would be more than happy to enroll their child into an institution who could get so inventive. This is the time when you can have your parents’ counsellor, throw some light on the institution and make them realize about the school and its features.
- Social Media: Staying with the old school method to endorse your school?! Nope. Prepare a well crafted website with vibrant layout and keep updating regularly about all those activities in school. Keeping a ‘student blog’ alive can be cheering for the students and can also be valuable for you from the marketing viewpoint. If your school does not have a social media account, where are you from? Twitter, Facebook and Instagram are the new generation postmen who deliver the perfect info to the appropriate people at the ideal time. Tweets about your school’s amazing board exams result in Twitter, posts about the amazing expeditions of your students at the latest nature trek at Western Ghats or a ‘Selfie’ of the principal with all the students post a successful curtains down moment at the annual school fest. Switch this mode on and you got people talk talking about you. Making a catchy video about your school and post it in YouTube which had grabbed many eyeballs offlate.
- Broadcasting media: Radio jingles, TV ads are pretty conventional. But these methods still click with the huge mass as audience are still widespread for both mediums.
- Print and Outdoor: These two are the primitive methods but are still effective if done professionally.
Goals and Consistency:
Keep a tab on the statistics of the student enrolled in the previous years and make a doable goal to work towards it. Setting unreasonable numbers to achieve and going low key on the follow ups will make severe damage. Be patient and never stop working remotely over this with your hard-work. A polite call for all the registered applicants, a follow up call for the on-hold applications can make fine impression.
Preparation is Vital
The admission times are definitely special compared to the regular times of school. So get your school admission ready with some simple things like showing a cleaner environment but clearing up any untidiness or organizing an ‘Open house’ project day of the students and welcoming the general public to visit the school which showcases some of the best talents of the students. Parents are watchful about microscopic details. Make sure you prepare the school in such a way that a parent cannot just wait to get their child admitted here.
But seriously! All these will take a lot of your time and energy. How great would that be if somebody could do all these with professional ease? Is there anyone who can make sure that your school ranks on the top among the other schools and help you get more admissions? You have landed at the precise page. Just log on to https://www.edustoke.com/school and register with us and bid goodbye to all your schooling queries. Creating a website for school, getting leads from parents directly, better online platforms visibility of your school and also custom made help on setting up the basics from facilities to curriculum – A one stop shop for all your queries and dilemmas. Log on to EDUSTOKE now!
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